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Merchandising Management

Business Division

MDSE-31 RETAIL MANAGEMENT (Also: MKTG-31)
3 units: 3 hours lecture.
Advisories: ENGL-A, ENGL-41.
This course is a study of principles and practices of retail merchandising. It is designed to help develop skills in organizing, operating, and managing in the retail merchandising industry. It will also provide students with knowledge necessary to enter the field of merchandising and to provide a basis for advancement for those currently employed in the field. (4/04)

MDSE-32 SALESMANSHIP (Also: MKTG-32)
3 units: 3 hours lecture.
Advisories: ENGL-A, ENGL-41.
This course is designed to provide the student with a theoretical and practical background in salesmanship. Included in this course are the study of the psychology of selling, selling principles and techniques, advertising and sales promotion, and development of the individual for entry into the field of salesmanship. (3/00)

MDSE-33 ADVERTISING (Also: MKTG-33)
3 units: 3 hours lecture.
Advisories: ENGL-A, ENGL-41.
This is an introductory course in advertising principles and techniques. Areas of study will include advertising agencies; preparation of
advertisements, including copyrighting, illustration, and layouts; media selection; budgeting for advertising; psychology and persuasion of advertisements; and the use of advertising as a tool in sales promotion. (11/03)


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