Using these primary brand colors clearly connects your program and message to Merced, building recognition and trust with your audiences.
Our Blue is our main color PMS 281 and our Gold is the accent color.
- Use the recommended values below for CMYK, HEX, and RGB color spaces to achieve the most desirable gold across print and digital platforms.
- No values other than those listed on this page may be used. Tints and shades of these colors should not be used.
R 0 / G 32 / B 92
R 195 / G 143 / B 0
These tertiary colors can be used as neutral colors in certain compositions.
PMS Black 6
PMS Cool Gray 8
These are the fonts that support a consistent brand in everything we do.
Open Sans is a clean, professional and easily aquired font that contains several different weights and italics for use in any situation. This is a main typeface that can be used for body in any material.
Adobe Garamond Pro
Adobe Garamond Pro is a classy looking serif font for when you need to give a design an extra bit of class and elegance. Use the bold font for headlines. Use it for body copy on more official documents for added gravitas.
Nexa Black is a thick heavy font mainly used as a headline or display text on promotional materials.
Mission Gothic is a nice, condensed font with a bit more character than open sans. It’s sparingly used as a simple accent font in certain situations. It is also the font approved for use in our sub-identities.