Why a Brand is Important
We have created a unified, positive and distinct brand for Merced College that effectively communicates the College’s identity, reputation and values as one of the leading educational institutions of higher learning in the region. Through the proper and consistent placement of the Merced College logo and its affiliated designs, we have the opportunity to communicate to the world messages about what our College stands for. Our visual identity reflects more than artistic designs and thoughtful typestyles; it speaks volumes about our values and image.
Thank you for being part of efforts to develop and communicate our brand.
Brand Standards
Logos
The college logo is the core of Merced College's visual identity and must be used in all communications and promotional materials.
Merced College Logos
Whenever possible, all materials and communications should be created using the Primary logo in full color. In situations where the Primary logo will not fit because of size constraints, the Secondary logo may be used with preference on using the full color version. View the guidance below on when it is permitted to not use the full color logos and the do's & don'ts of how to use the logo properly.
Primary Logo
Secondary Logo
Guidance on using the non-standard logos
One Color & Reversed
While we encourage widespread use of the full-color College logo, we do acknowledge that there are times that one color is your only option. The guidance is to use only white or blue. Reversed logos are meant to be used where the contrast between the logo and the background is optimal such as a blue background.
Sub-Identity Logos
Need a sub-identity logo created for your program area? Please contact mcnews@mccd.edu for more information.
Los Banos
Foundation
Official College Seal
The seal signifies the academic character of the College and is appropriately used
in support of official College policies, decisions, ceremonies or other formal actions
as an academic institution. To maintain its integrity, the seal may not be used for
informal, routine or promotional materials or for materials not directly related to
academic purposes without written permission. The seal, in full color or line art,
is restricted to, but not required on, the following:
- The Office of the President;
- College-level formal and official documents such as diplomas, academic awards and certificates, transcripts, resolutions and Commencement invitations, College reports
For questions or to submit a request for exception review, please contact the Office of External Relations at mcnews@mccd.edu.
Logo Do's & Don'ts
Clear Space
Maintain clear space around logo equal to height of the "C" in the word "College"
Minimum Size
In order to ensure legibility, the logo must not appear smaller than the following dimensions.
- 8 point type
- no less than 150 pixels width
Don’t add drop shadow or special effects.
Don’t stretch or distort. Transform proportionally.
Don’t recreate in another font.
Don’t tilt or rotate at any other angle.
Don’t use colors outside the ones provided.
Don't change the configuration of the tree and type
Don't use as a watermark or change the opacity.
Change the size relationship between the tree and the type.