Why a Brand is Important
We are pleased to introduce to you the new Merced College logo and graphic identity system. This new identity is the result of a comprehensive exploration of ways to increase the consistency of the Merced College brand. We have created a unified, positive and distinct brand for Merced College that effectively communicates the College’s identity, reputation and values as one of the leading educational institutions of higher learning in the region.
The Merced College logo is an important point of identity for the College. Appearing
on everything from stationery, business cards and literature, to clothing, name badges
and signs, our logo makes a highly visible impression on the campus, faculty, staff,
students and community each day. The new Merced College logo is designed to identify
our College and services at a glance. The purpose of these guidelines is to assist
in proper and consistent use.
Thank you for being part of efforts to develop and communicate our brand.
Public Information
Phone: (209) 381-6470
Email: mcnews@mccd.edu